Entrepreneurship education has experienced remarkable growth in the last three decades, and need for a major work on the subject soon became apparent. The title is divided into six parts: Entrepreurship development and what is required to become an entrepreneur. The entrepreneurial process, starting with creativity and innovation, opportunities, the business plan, resource and legal requirements, financing as well as how to get started. Alternative routes to starting a business, namely entering the family business, franchising and buying a business. Post-start-up challenge such as managing growth, growth strategies, business failure and turnaround.

Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.